Today’s Challenges

Business-changing events, good or bad, are just over the horizon.

There are new opportunities to exploit.

A fast-changing economic social political and business environment can create new threats.

To survive and thrive, you need new strategies to make optimal use of your organisation’s unique DNA.

The challenge is to know what those strategies are.  

Understanding users’ needs and wants will help you deploy resources better, target efforts where need and reward are greatest and gain competitive advantage.  


Opportunities for human centric disruption

Human-centric strategy, breaking silos, transformation, bespoke, strategy, Human-centric disruption

Bespoke adaptable transformation strategy

Tangible to intangible, Human-centric Disruption

Improved product or service portfolio


Improved customer retention throughout the lifecycle

Empathetic cities, interconnected cities strategies systems, Human-centric disruption

Empathetic systems with interconnected strategies

Balanced home work leisure life, human-centric disruption

Holistic, integrated and  balanced engagement

Balanced world, collective genius, collective intelligence, working together

Strategies around which diverse groups can align

The limit is your imagination

Agora’s 5-i strategy method


The Agora methodology harnesses the collective genius of “users”, freed from narrow objectives and specialist silos, to envision bespoke, human-centric and flexible visions and strategies.  

In order  to  do  that  we  follow  the  5-i  method:

iDENTIFY all user groups – to reveal hidden opportunities

iNTERPRET their wants & needs – to focus strategy on users

iNNOVATE a shared vision and strategy

iTERATE feedback loops – to ensure choices remain valid

iNTEGRATE mission teams - to enable actions to reinforce each other

Qualitative first

Establish the right metrics.


Starting with metrics puts the cart before the horse. 

A holistic integrated model

Agora model, Athenian Democracy, Methodology, collective genius, Human-centric transformation

The Agora methodology is holistic, constantly evolving and iterative.

Phase 1: The Assembly unpacks users’ needs and wants. It is a curated forum of users and subject matter experts, on equal terms. Our interpreters deploy techniques from gamification to discourse or data analysis to bring out latent user ideas and intentions. This results in an overarching vision and a set of broad objectives, defining “what success looks like”.

Phase 2: The Senate translates vision and broad objectives into a strategy and associated programmes.   It includes the organisation’s leadership, internal teams and external advisers.  

Phase 3: Mission Teams implement the programmes and associated projects. These include the organisation’s own people and external advisers, ensuring that the approach remains holistic multidisciplinary agile and flexible, and trialling new ideas without the constraints of traditional silos.   

People centric


Understanding  the  ecosystem  of  people  is  essential  to  creating  a  flexible  user  framework.

Feedback loops


Key to our approach are feedback loops between Assembly, Senate and Mission Teams to ensure that strategy and programmes continue to meet changing business and user needs and can be implemented in practice.  Budgets follow this model, with contingencies to facilitate flexibility.