Business-changing events, good or bad, are just over the horizon.
There are new opportunities to exploit.
A fast-changing economic social political and business environment can create new threats.
To survive and thrive, you need new strategies to make optimal use of your organisation’s unique DNA.
The challenge is to know what those strategies are.
Understanding users’ needs and wants will help you deploy resources better, target efforts where need and reward are greatest and gain competitive advantage.
Bespoke adaptable transformation strategy
Improved product or service portfolio
Improved customer retention throughout the lifecycle
Empathetic systems with interconnected strategies
Holistic, integrated and balanced engagement
Strategies around which diverse groups can align
The Agora methodology harnesses the collective genius of “users”, freed from narrow objectives and specialist silos, to envision bespoke, human-centric and flexible visions and strategies.
In order to do that we follow the 5-i method:
iDENTIFY all user groups – to reveal hidden opportunities
iNTERPRET their wants & needs – to focus strategy on users
iNNOVATE a shared vision and strategy
iTERATE feedback loops – to ensure choices remain valid
iNTEGRATE mission teams - to enable actions to reinforce each other
Starting with metrics puts the cart before the horse.
The Agora methodology is holistic, constantly evolving and iterative.
Phase 1: The Assembly unpacks users’ needs and wants. It is a curated forum of users and subject matter experts, on equal terms. Our interpreters deploy techniques from gamification to discourse or data analysis to bring out latent user ideas and intentions. This results in an overarching vision and a set of broad objectives, defining “what success looks like”.
Phase 2: The Senate translates vision and broad objectives into a strategy and associated programmes. It includes the organisation’s leadership, internal teams and external advisers.
Phase 3: Mission Teams implement the programmes and associated projects. These include the organisation’s own people and external advisers, ensuring that the approach remains holistic multidisciplinary agile and flexible, and trialling new ideas without the constraints of traditional silos.
Understanding the ecosystem of people is essential to creating a flexible user framework.
Key to our approach are feedback loops between Assembly, Senate and Mission Teams to ensure that strategy and programmes continue to meet changing business and user needs and can be implemented in practice. Budgets follow this model, with contingencies to facilitate flexibility.